The new logo for the prestigious Euro Cup 2024 was unveiled by host Germany in a ceremony held on Tuesday. Euro cup is considered the second most important tournament in Europe after the FIFA world cup in the football arena. The logo was revealed in Berlin’s football stadium known as Olympiastadion. It is the same place where the final of Euro 2024 will be held.
The trophy of the Euro championship is named after Henry Delaunay, who was a French football administrator and also the first General Secretary of the UEFA (Union of European Football Associations). Similarly, the logo of the tournament is a replica of the coveted trophy.
Moreover, the logo further signifies the participation of 24 teams who will participate in the tournament. The teams are represented through colors from the flag of 55 nations in the UEFA in an oval-shaped space that looks like a carbon copy of the roof of the Olympiastadion.
Both Logo and Slogan of the Tournament Revealed
When the logo was disclosed in the evening, only the administrators and media members were present in the stadium. The list of the persons presented there was as follows – UEFA president Alexander Ceferin, Interim president of Germany football association Rainer Koch, UEFA Euro 2024 director Philip Lahm as well as the governing mayors of some of the host cities.
Due to wet weather, none of the fans were present in the stadium. Also, the slogan of the tournament was revealed. It is called “United by Football, Vereint im Herzen Europas” which would be roughly translated as “United at the heart of Europe.”
According to the organizers of the tournament, the reason for this slogan is inclusivity. They want the Euro Cup 2024 to be truly diversified, a place where persons from diverse cultures and ethnicity feel welcomed and at home to promote a message of oneness.
Brand Identity is the New Addition
The peculiar thing about the Euro Cup 2024 will be its Brand Identity. This will be the first time that the host nation will have a brand identity for the tournament. Regarding this, UEFA president Alexander Ceferin said — “From now on, the tournament has a brand identity which reflects the ambition we have together with the host association and host cities.”
Also, each of the ten cities of Germany which will host the tournament presented their individual logos. This includes Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart. The logos of the cities features the most famous spot or landmark. E.g., Berlin was represented by its famous Brandenburg Gate.
The coveted tournament will be held across June and July in 2024, which will be hosted by ten cities of Germany. Also, the full schedule for the tournament will be out in 2022 as the matches will be organized between 24 teams from Europe. With Germany missing out on winning the 2020 Euro Cup, the German fans would hope they come out victorious at home.
Rich History of Euro Cup
Talking about the history of the Euro Cup, we should go back to 1960, when the tournament was started for the first time. It was hosted by France, where the Soviet Union beat Yugoslavia 2-1 in the final held in Paris. Thus, they became the first-ever winners of the championship.
Interestingly, the previous edition of the Euro Cup was held earlier this year but was still named Euro 2020. The reason for this was the postponement of the Euro in 2020 due to the COVID-19 pandemic. Hence, the tournament was held in 2021. Another exciting part of the championship was that it was held across Europe, unlike the previous tournaments that were hosted by a single country.
The final of the tournament was held at the iconic Wembley stadium in London. England and Italy met each other in the finals, where Italy beat England in penalty shootouts to lift the prestigious trophy. It was the second time that Italy had won the Euro cup, the previous being in 1968. Historically Germany and Spain are the two most successful teams in Euro Cup. Both the teams have won the championship thrice. Italy and France come next in the pecking order with two trophy victories to their name. Astonishingly, England, who is considered the founder of modern football, has never won the trophy! Moreover, they narrowly missed out on winning the tournament in 2021, where they lost to Italy in the penalty shootout by 2-3 after the game was tied at 1-1 in the original time.